— Journal

Notes on strategy, craft & growth.

SEOMay 2026

How small brands win the Jos local pack in 90 days

A practical playbook for ranking in Google's local 3-pack — without paid ads or shady tactics.

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Web DesignApr 2026

The 5-second test: why your homepage loses leads

Most landing pages fail in the first scroll. Here's the checklist I run on every new build.

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SocialMar 2026

Turning Instagram into a real funnel (not a vibe board)

The content structure I use to turn followers into bookings — with measurable results.

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